STILL STANDING

Challenge:

Inspire millennials and Gen-Z to choose sustainable, thrifted fashion, and demonstrate a shopping experience for people seeking unique styles.

Solution:

Buffalo Exchange celebrates its 50th anniversary—so let’s celebrate hit pieces from each of the 5 decades its been open by giving their clothing a chance to tell their stories.

Copywriter: Lakshmi Sinha

Art Director: Kelly Lau

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STILL STANDING

On

National Geographic

Lakshmi Sinha